Wildflower delivers personalized experiences that activate women in their own care, while simplifying the healthcare journey for families with a modular model of human touch and digital tools. We work from within the healthcare system to make things better. We do that by partnering with providers, payers and health systems to ensure patients have one single, unified team supporting a woman's health journey. In partnership with care teams, Wildflower provides patients with a simpler, more effective and personalized healthcare experience. Read a letter about our mission and opportunities for partnerships from Leah Sparks, Wildflower Founder & CEO.
Women's Health Leader
More than 12 years of experience supporting women in their health, focused on maternity
Trusted Partner
Wildflower works directly with providers, payers, health systems and employers
Digital + Virtual Support
Digital tools, trackers, trusted health information and direct connections to your care team
Live Support
Talk to a real person for trusted answers about your prenatal, postpartum and new parenting journey
Wildflower provides lactation services and doula care in coordination with its long-time partner, Cigna Healthcare. For lactation, Wildflower currently accepts Cigna, at no additional cost for members. Lactation support includes virtual appointments and in-home appointments. Our unique hybrid approach to lactation support - virtual and in-person - builds on the ability to reach recommended clinical guidelines and family goals.
“At Wildflower, we empower women and families in their care. We want to encourage moms to reach their breastfeeding goals, which for many can be hindered by a lack of support or answers. Breastfeeding is a very personal care experience that can’t always be answered by a simple article. Families need that individual support that can be accomplished with virtual and in-person lactation consultations, from trusted and knowledgeable IBCLCs.”
Leah Sparks, Wildflower Health Founder & CEO
"Your expertise, patience, and compassion made a world of difference for me and my baby. From our very first meeting, you made me feel comfortable and understood. You took the time to listen to my concerns, answered all my questions thoroughly, and provided practical, effective advice that I could implement immediately."
Wildflower lactation patient
"Your personalized approach and unwavering support helped me overcome the challenges I faced with breastfeeding. Your encouragement and positive attitude gave me the confidence to continue, and I am so grateful for the knowledge and skills I have gained under your guidance."
Wildflower lactation patient
"I didn't know what to do when my newborn just wouldn't latch. I didn't feel like leaving my home but I needed help. I booked my virtual appointment with a lactation consultant and she walked me through every step. It was reassuring to talk to her and know that what me and my baby were experiencing is normal. I'm so thankful for the help, and a happy baby."
Wildflower lactation patient
The Best Care. For All Women. Every Time.
OPEN LETTER DRAFT - INTRO PLACEHOLDER HERE, LINKS OUT TO FULL LETTER HOSTED ELSEWHERE. Wildflower is one of the longest-standing women's health technology companies in our country. We are at the forefront of enhancing maternity care quality and access by partnering with some of the nation's largest health plans, systems, and OB GYN groups supporting thousands of mothers and families each year.
Cigna, one of the largest insurers in our country, recognized the need and value of providing in-network lactation services by IBCLCs and selected Wildflower to identify IBCLCs in key regions to enroll, manage, and grow their network. Read more about Wildflower's approach to lactation network management and ethical billing practices.
